Jorja Smith Video Research

 

Jorja Smith- music videos

·         genre of music: R&B

·         type of music video, e.g., performance, narrative, message, etc (we'll do this in more depth as a class): narrative/ some are performance

·         settings and locations: tend to be in houses/flats. In more ‘poor’ areas.

·         Costumes: casual clothes                                                                              

·         Props: in each video, depending on what the narrative is will depend of what props will be used. 

·         make-up: minimal to none, natural looks

·         themes and tone: all videos are filmed in low lighting and around half are filmed in square. A lot of her older videos have got a retro feel to them as they are slightly grainy or black and white.

·         narratives: different narrative for each video depending on what the lyrics are. A lot of her music is written about heartbreak, so they have a similar vibe in each video.

·         choreography: no choreography

Jorja smith’s music is all R&B. she has a primary audience of girls and young women and speaks a lot in her music about heart break and about being independent.

 

Chosen song: Teenage Fantasy- Jorja Smith

The song is about the ‘teenage fantasy’ of finding a partner and falling in love and wanting it to all be perfect. The lyrics talk about how this is what we all want but its not what we get. The song talks about always falling for the wrong boys. Although it states boys as the preferred gender, it is still a song that a lot of teenagers and young people can relate to whether they like boys or girls. The chorus consists of ‘We all want a teenage fantasy, want it when we can't have it ,when we got it we don't seem to want it (want it)’ this is going along with the idea that we want things more when we don’t have them but once we get them the wanting them feeling is lost and we no longer pine for it. The tone of the song is quite low and slow, it is giving of the feeling of heartbreak and disappointment.

After looking on google I was able to find some of the meaning behind the song. The song was written to highlight the fact that society thinks teenagers all what a fantasy romance. In the lyrics it says, ‘We all want a teenage fantasy, want it when we can't have it, when we got it, we don't seem to want it (want it)’. Jorja said she wrote this as she is saying how everyone wants the perfect love and breaks up when things begin to get a bit rocky, so they are looking for perfect love instead of unconditional love.

Corporate Video Analysis Charts and Current Practices

 

Talent Release

Talent Release

 

EN Corporate Videos: Research and Planning

Research and Planning

When making any kind of production, you are more likely than not to have to follow a brief which you have either been given by a client or you have come up with yourself. My class was given the task of making corporate videos which will then published onto the college website. We got split up into groups and each got given a different topic to focus or videos on.

These topics included:

·         T-levels

·         Why choose EN

·         ExtENd

·         UEA

·         Curriculum

·         Enhance

·         Support

My partner and I got assigned to do our video on the support which the college has to offer for anyone who is thinking of attending may need.

Each group then had to plan and create a corporate video for each of our chosen topics. We had to make a video which was 1 minute and a half. The target audience was primarily for students who are thinking of coming to east Norfolk but there was also a secondary audience of the parents/guardians of those students.

To begin our research my partner and I watch some corporate videos from other colleges and companies to get an idea of the kinds of things we would want to include. We got some ideas from ones which seemed interesting to us and began to plan our video.

When planning our video, we had to take into consideration who our target audience is and the way which we could interest both the primary and secondary audiences. 

Research Careers

 Research Careers

Market research data analysts:

Market research data analysts study statistics and information collected through surveys.

You can get this job through university, apprenticeships, graduate training schemes and specialist courses run by professionals.

What kind of things you’ll be doing:

• ·         speak to clients to understand their needs.
• ·         write proposals, describing how research will be carried out.
• ·         manage relationships with clients.
• ·         advise researchers about survey methods and design.
• ·         project-manage teams.

  

• ·         analyse the data using statistical software programs and computer models.
• ·         present results in a useful way, through talks, written reports, graphs, and tables
• ·         explain findings to market research executives.

More information- https://nationalcareers.service.gov.uk/job-profiles/market-research-data-analyst

 

Market researcher:

Market researchers interview people to find out what they think about products, services, or issues.

You can get this job through a college course, an apprenticeship, applying for it directly and by attending courses run by professionals.

What kind of things you would be doing:

• ·         going up to people in the street, phoning them or visiting them at home.
• ·         persuading people to take part in a survey.
• ·         asking people questions and possibly video them.
• ·         recording people’s answers.
• ·         organising the results and passing them to your supervisor.

More information- https://nationalcareers.service.gov.uk/job-profiles/market-researcher

 

Media researcher:

Media researchers support producers by finding information, people and places for television or radio programmes.

 

You can get this job through a university course, college, an apprenticeship, applying for it directly and from training with a professional.

What kinds of things you would be doing :

• ·         discussing programme ideas and researching needs with producers
• ·         finding and checking information
• ·         searching media libraries and archives
• ·         writing briefs for presenters, or briefing scriptwriters checking copyright
• ·         finding studio audiences and programme contributors looking for locations
• ·         researching and writing content for websites and social media

 More information- https://nationalcareers.service.gov.uk/job-profiles/media-researcher

weave researcher:

A career within weaving, textiles and the creative industries is possible. The creative sector is a significant part of the UK economy and there are many different jobs available related to the process and production of textiles.

• ·         Printed textile designer
• ·         Fabric designer
• ·         Weaver
• ·         Fashion designer
• ·         Visual merchandiser
• ·         Dyer
• ·         Self-employed tailor
• ·         Stylist
• ·         Textile restoration
• ·         Retailer
• ·         Maker
•            Technician

                                                 

Ways to get involved with these jobs would be going to college, university and taking courses run by professionals.

My initial formal training was for 4 years, 1 year on the Arts Foundation course and then 3 years to complete my degree, graduating in 2009. I then decided in 2014 to continue my studies and went to Goldsmiths to study for my MA part time in Artist Teachers and Contemporary Practices, graduating in 2017.- Agnis Smallwood interview

More information- https://www.craftscouncil.org.uk/learning/craft-careers/craft-careers-how-agnis-smallwood-became-weaver-and-weave-researcher

 

Research Portfolio

 

Research portfolio/ dossier

 

When creating any kind of media production, it is important to ensure that you collect the correct research needed for you to be able to create the product in the best way possible.

Primary research

Primary research is when you find out all the information and research in your own ways. It means you get all information straight from the source instead of finding it after it had been published by another person.

One way you can conduct primary research would be to put together a survey and send it to people to get their first-hand feedback.

Here is a link to a survey I made to get feedback and information on my corporate video: https://www.surveymonkey.co.uk/r/JY8X2MY

A survey is a good example of primary research because it allows you to get information and feedback from straight from people’s opinions instead of reading it from somewhere else where the information may have been tampered with. A survey is also a good way as it means you can get responses from people of all ages depending on who you send It out to and can get the right responses from the target audience.

Here are example responses from the survey I sent out for my corporate video:

 

 

                                                                                           

 

Another good example of primary research would be interviews.

Here is an example of an interview I had to conduct for my corporate video:

An interview is a good way of getting primary research as it allows the interviewee to say the information straight from what they know, and it is information that no one else would have as it is only coming from the person you have asked and interviewed.

 

Secondary research  

Secondary research is when you find your information using sources which have already been published.

One form of secondary research is by looking online at different sites to collect information. By getting your information of a website it means it has been written by someone else for the purpose of other people to read. This is an example of secondary research.

An example of when I gathered information from doing secondary research would be when I out together a Prezi about a UK advert.

https://prezi.com/view/J845S8TnoVljtKU5LnSG/embed

when making the presentation about the lelli Kelly advert, it was vital for me to use secondary research as I needed to gather information about the brand and had to search online for it.

 when making our corporate videos we also all had to gather information about the college and other colleges in which our college is in competition with. By doing this is allows us to gather information of what the colleges are like and the kinds of people who would go there so we are able to understand what the target audience of our videos would be.

Here is an example of some of the research I did in regards of the college:

https://zoesofokleousfilmandtvblog.blogspot.com/2021/01/initial-research-en-east-norfolk-what.html

secondary research is useful as it allows you to gather information from multiple sources. It also means that by collect information from places such as the internet or books, it means you are able to check if the information you are gathering is accurate.

Quantitative research 

Quantitative research is research which is based on the analysis of numbers in contribution of a media production.

An example of quantitative research would be to create a questionnaire. Here is an example of a questionnaire I made. It got sent to 30 people and we got 24 responses in total.

https://www.surveymonkey.co.uk/r/JY8X2MY

here is an example of the responses we got from people participating in our survey:

https://cdn.flipsnack.com/widget/v2/widget.html

A questionnaire is a good example of quantitative research as it allows you to be able to get a set amount of answers and have an easy way of seeing what percentage of them chose which answer.

 

Qualitative research

Qualitive research is the research to find what would be the best quality and what needs to be included in your production to fit the target audience and client requests.

A way you can produce qualitative research would be to form a survey.

https://www.surveymonkey.co.uk/r/JY8X2MY

a survey would be a good source of qualitative research as it allows the people doing it to give their feedback and help you to produce the product that would be more fitted to their suggestions.

Here are some responses from a survey I have previously done:

https://cdn.flipsnack.com/widget/v2/widget.html

qualitative research is useful as means that you are able to get the exact amount of research you need to be able to carry on with your production. By carrying out qualitative research, you are able to make the product more fitted to the target audience as you know what kinds of things they would want and are able to ask the amount of people needed to be able to bring together enough research

Production research

Production research includes collecting documents like location recce, talent releases, rick assessments and more. These are vital to the production of any product as they are what allows you to be making the productions.

Some examples of previous documents I have are:

Risk assessment- https://zoesofokleousfilmandtvblog.blogspot.com/2019/12/risk-assessments.html

 

 

The risk assessment is where you have to take into consideration all of the things which could potentially go wrong and all of the risks around filming. It is where you take note of all of the precautions you need to take while filming your production.

 

 

Location release- https://www.scribd.com/document/439627479/College-Location-Release#from_embed

 

 

Location recce- https://zoesofokleousfilmandtvblog.blogspot.com/2019/12/location-recce.html

 

The location recce is used when you are deciding on where you want to film. you go and scout of the area and take pictures. If the destination of where you want to film is a building or public owned property, you need to get permission to film there. The recce also contains information about the place for example, when it is available to use.

 

Collecting documents like this with information about where what and when you are going to film are important as they allow you to be more organised instead of just winging it all on the day of filming. It also shows that your productions are of a professional manner and that you are not just messing around when filming. Collecting these documents in a serious workplace are extremely vital as they are what you need to be able to record legally and be able to have access to the places you are planning on filming.

 

Market/audience research

Market/ audience research is research done to get to know the audience which your product is aimed towards. It is used when making a product to ensure that what you are making is going to be suitable towards the target audience.

A time which I collected market/audience research would have been when making a corporate video. For this we had to collect information about who the audience would be and make sure the video was going to fitted for them. For this we done research about the college and took into consideration who the college video would be aimed towards.

I looked into what the college has to offer and targeted my video to the people who are planning on attending the college as well as the parents of them.

 Market/audience research is key as it is collecting information about who your product is for. If you didn’t take into consideration your audience then your product might not be appealing to who you originally planned it for.