Research portfolio/ dossier
When
creating any kind of media production, it is important to ensure that you
collect the correct research needed for you to be able to create the product in
the best way possible.
Primary
research
Primary
research is when you find out all the information and research in your own
ways. It means you get all information straight from the source instead of
finding it after it had been published by another person.
One way
you can conduct primary research would be to put together a survey and send it
to people to get their first-hand feedback.
Here is a
link to a survey I made to get feedback and information on my corporate video: https://www.surveymonkey.co.uk/r/JY8X2MY
A survey
is a good example of primary research because it allows you to get information
and feedback from straight from people’s opinions instead of reading it from
somewhere else where the information may have been tampered with. A survey is
also a good way as it means you can get responses from people of all ages
depending on who you send It out to and can get the right responses from the
target audience.
Here are example responses from the survey I sent out for my
corporate video:
Another
good example of primary research would be interviews.
Here is
an example of an interview I had to conduct for my corporate video:
An
interview is a good way of getting primary research as it allows the
interviewee to say the information straight from what they know, and it is
information that no one else would have as it is only coming from the person you
have asked and interviewed.
Secondary
research
Secondary
research is when you find your information using sources which have already
been published.
One form
of secondary research is by looking online at different sites to collect
information. By getting your information of a website it means it has been
written by someone else for the purpose of other people to read. This is an
example of secondary research.
An example
of when I gathered information from doing secondary research would be when I
out together a Prezi about a UK advert.
https://prezi.com/view/J845S8TnoVljtKU5LnSG/embed
when making the presentation about the lelli Kelly advert, it was vital for me to use secondary research as I needed to gather information about the brand and had to search online for it.
when making our corporate videos we also all had to gather information about the college and other colleges in which our college is in competition with. By doing this is allows us to gather information of what the colleges are like and the kinds of people who would go there so we are able to understand what the target audience of our videos would be.
Here is
an example of some of the research I did in regards of the college:
https://zoesofokleousfilmandtvblog.blogspot.com/2021/01/initial-research-en-east-norfolk-what.html
secondary
research is useful as it allows you to gather information from multiple sources.
It also means that by collect information from places such as the internet or
books, it means you are able to check if the information you are gathering is
accurate.
Quantitative research
Quantitative
research is research which is based on the analysis of numbers in contribution
of a media production.
An
example of quantitative research would be to create a questionnaire. Here is an
example of a questionnaire I made. It got sent to 30 people and we got 24
responses in total.
https://www.surveymonkey.co.uk/r/JY8X2MY
here is
an example of the responses we got from people participating in our survey:
https://cdn.flipsnack.com/widget/v2/widget.html
A
questionnaire is a good example of quantitative research as it allows you to be
able to get a set amount of answers and have an easy way of seeing what
percentage of them chose which answer.
Qualitative
research
Qualitive
research is the research to find what would be the best quality and what needs
to be included in your production to fit the target audience and client
requests.
A way you
can produce qualitative research would be to form a survey.
https://www.surveymonkey.co.uk/r/JY8X2MY
a survey
would be a good source of qualitative research as it allows the people doing it
to give their feedback and help you to produce the product that would be more
fitted to their suggestions.
Here are
some responses from a survey I have previously done:
https://cdn.flipsnack.com/widget/v2/widget.html
qualitative
research is useful as means that you are able to get the exact amount of
research you need to be able to carry on with your production. By carrying out qualitative
research, you are able to make the product more fitted to the target audience as
you know what kinds of things they would want and are able to ask the amount of
people needed to be able to bring together enough research
Production
research
Production
research includes collecting documents like location recce, talent releases,
rick assessments and more. These are vital to the production of any product as
they are what allows you to be making the productions.
Some
examples of previous documents I have are:
Risk assessment- https://zoesofokleousfilmandtvblog.blogspot.com/2019/12/risk-assessments.html
The risk
assessment is where you have to take into consideration all of the things which
could potentially go wrong and all of the risks around filming. It is where you
take note of all of the precautions you need to take while filming your
production.
Location
release- https://www.scribd.com/document/439627479/College-Location-Release#from_embed
Location
recce- https://zoesofokleousfilmandtvblog.blogspot.com/2019/12/location-recce.html
The location recce is used when you
are deciding on where you want to film. you go and scout of the area and take
pictures. If the destination of where you want to film is a building or public
owned property, you need to get permission to film there. The recce also contains
information about the place for example, when it is available to use.
Collecting
documents like this with information about where what and when you are going to
film are important as they allow you to be more organised instead of just
winging it all on the day of filming. It also shows that your productions are
of a professional manner and that you are not just messing around when filming.
Collecting these documents in a serious workplace are extremely vital as they
are what you need to be able to record legally and be able to have access to
the places you are planning on filming.
Market/audience
research
Market/ audience
research is research done to get to know the audience which your product is
aimed towards. It is used when making a product to ensure that what you are
making is going to be suitable towards the target audience.
A time
which I collected market/audience research would have been when making a corporate
video. For this we had to collect information about who the audience would be
and make sure the video was going to fitted for them. For this we done research
about the college and took into consideration who the college video would be aimed towards.
I looked into what the college has to offer and targeted my video to the people who are planning on attending the college as well as the parents of them.
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