EN Corporate Videos: Research and Planning

Research and Planning

When making any kind of production, you are more likely than not to have to follow a brief which you have either been given by a client or you have come up with yourself. My class was given the task of making corporate videos which will then published onto the college website. We got split up into groups and each got given a different topic to focus or videos on.

These topics included:

·         T-levels

·         Why choose EN

·         ExtENd

·         UEA

·         Curriculum

·         Enhance

·         Support

My partner and I got assigned to do our video on the support which the college has to offer for anyone who is thinking of attending may need.

Each group then had to plan and create a corporate video for each of our chosen topics. We had to make a video which was 1 minute and a half. The target audience was primarily for students who are thinking of coming to east Norfolk but there was also a secondary audience of the parents/guardians of those students.

To begin our research my partner and I watch some corporate videos from other colleges and companies to get an idea of the kinds of things we would want to include. We got some ideas from ones which seemed interesting to us and began to plan our video.

When planning our video, we had to take into consideration who our target audience is and the way which we could interest both the primary and secondary audiences.